Cameron's Quest to Make Britain a Happy Nation

That is the main heading this morning on www.bbc.co.uk and here is a link to the full story:

http://www.bbc.co.uk/news/uk-11833241

The campaign launches today, so the news will probably be full of happiness.

A wellbeing index is valuable not just because it gives us an idea of how happy everybody is, but because it shows how wellbeing is changing over time. If wellbeing goes down consistently for the next four years, we will have a new debate about why this is happening and that, I think, is the most important thing about this announcement.

Let's just hope that dissapointing happiness numbers don't lead to it's early demise.